Today, competing online is more important than it’s ever been. It’s also more difficult. In a day and age where paid marketing costs are skyrocketing, and consumer behavior is changing drastically, many companies are wondering how to keep up – without sacrificing an arm and a leg. Don’t worry, though – it is possible.
Today, we’re going to discuss ten top ways to beat your competition on social media and to keep your brand growing for years to come.
Let’s dive in.
10 Ways to Win Against the Competition on Social Media
Beat the competition on social media with these ten tips:
1. Conduct a Brand Audit
Before you can kick off your competitive, new social media strategy, you need to figure out what’s working and what’s not. That’s where a brand audit comes in.
Designed to help you fully understand how your brand stacks up with competitors, a brand audit takes a 500-foot view of your sales data, marketing strategy, website, and more. It then assesses your brand’s consistency, cohesiveness, and effectiveness, and helps identify areas for improvement.
There are lots of great tutorials out there on how to conduct a brand audit. As a general rule, it’s a five-step process:
- Evaluate your competitors and their product offerings.
- Analyze your visual identity and how you’re presenting yourself on social media.
- Take a close look at your branding, website copy, email copy, and ad copy, and determine how effective it is.
- Take a look at your brand’s positioning, compared to your competitor’s positioning.
- Make a list of areas that could use improvement.
If you’re not comfortable conducting a brand audit on your own, work with a skilled team like InThink, which can help you ensure your social strategy aligns with your other digital marketing strategies.
2. Take a Look at Your Competitors’ Social Media
Each social media platform (Instagram, Facebook, and Twitter, for example), has a unique audience, and people interact with each one differently. If you want to use social media to your advantage, you’ve got to understand what your competitors are doing to grab engagement on the platforms and figure out how you can do things better.
To get a sense for what this looks like, you’ll want to focus on the following metrics:
- Follower growth on your primary social channels.
- Ideal posting time for each social channel.
- Identify which types of content earns the most likes and shares – visuals, text posts, videos?
- Look into your audience demographics to get a better sense of who follows your page.
- Review comments to identify potential FAQs.
3. Figure out What Your Customer Needs
If you want to be effective on social media, you need to know who you’re talking to. Market research is a critical part of any good business, and it’ll help you understand how to reach the right users on social media.
With that in mind, here are a few steps to conduct market research for your audience:
- Conduct interviews, surveys, and user tests to understand your customers’ needs.
- Assess your competitors’ key offerings versus your own.
- Read your customer reviews on social media.
- Incorporate the findings you’ve gained into your marketing strategies.
4. Customize Your Approach for Each Channel
Each social media channel requires a unique strategy, and you’ll see better results if you can take a diversified, tailored approach. Here are some tips to customize your strategies on a platform-by-platform basis:
- Adjust your media accordingly. Share your short, engaging text on Twitter, while reserving your punchy visuals for Instagram.
- Write unique captions. Instead of copying-and-pasting captions from one platform to the next, write unique captions for each platform you work with, matching the tone of voice to the function of the channel.
- Repurpose your content. Use a single piece of long-form content, like a video or podcast, then repurpose it into shorter content pieces like image quotes, blogs, and SlideShare presentations.
5. Go Viral
While everyone likes to talk about going viral, it’s easier said than done. You can, however, improve your chances of going viral by sharing content you know your users will love, based on the market research you’ve conducted so far.
Look toward sharing content that is emotional and engaging, humorous, or unexpected. Visual content also works well for virality purposes, and things like infographics can perform particularly well.
6. Post Regularly
Social media is only as good as you make it, and having a regular posting schedule is necessary to succeed and outpace your competition. To maintain the right balance between promotional content and original content follow the 5-3-2 rule:
- 5 accumulation posts. These posts share third-party content that’s relevant to your followers.
- 3 creation posts. These posts focus on content that’s relevant to your brand.
- 2 humanization posts. These are personal, fun, relaxed posts designed to humanize your brand and make it more approachable.
7. Monitor Your Results
Social media analytics tools are a critical addition to your social strategy and can be an excellent way to measure your results. In addition to making it easier to post online, these tools also allow you to track and secure your social accounts, review post-performance, and monitor day-to-day metrics. Track these metrics as you continue to work through your social strategy.
8. Focus on Providing a Great Experience
Offering an excellent customer experience drives loyalty and results for your brand, and helps you continue outpacing your competition. Here are a few tips to improve the experience offered by your social media presence:
- Use chatbots to increase communication with customers.
- Listen to client feedback on social and implement suggestions.
- Share customer testimonials and reviews to build trust.
- Follow up with customer comments to ensure followers feel heard.
9. Differentiate Yourself
You’ll stand out more effectively on social media if you develop your own brand voice. With this in mind, brainstorm ways your brand can remain unique and keep putting your personality out there. This means sharing posts that fall within your niche, but also going further than that.
Promote trust and interest by giving customers insider-peeks into your company, build relationships with discussions, and strive to become a thought-leader on topics that matter to your customers.
10. Utilize Influencers
Influencers are a great secret weapon to getting noticed online. For best results, partner with influencers who work with brands in your niche and can help you get the attention you deserve. Micro-influencers are a great option for most brands.
Find this information helpful? Download our complete social media strategy checklist and learn how to beat your competitors!
Better Social Media Starts Here
Social media, when used correctly, can be a powerful tool. If you don’t want to improve your social content on your own, contact InThink Agency today – our Growth Plan development services can help you stand out on social and continue outpacing your competition for years to come.