You’re on social media. Your kid is on social media. Everyone is on social media.
That means your customers, and potential customers, are on social media too! They’re on Facebook, Instagram, Twitter, Linkedin, or Google+, and that means you need to be too.
Are you a little behind the 8-ball when it comes to your business on social? Have no fear, our top 4 tips to help you get out of the Stone Age are here.
Tip #1 Don’t Play Hide and Seek
This tip may seem obvious, but it’s so important! If people can’t find you, then all the good work you do creating engaging content and posts will be wasted. So no hiding, because your customers aren’t going to want to seek you out.
So how to you make yourself easy to fine?
- Your name – The easiest way customers are going to find you is with your profile’s name. Whether it’s your Twitter handle or Facebook name, make sure you’re using your company’s name. Don’t get creative or try to be unique. If your name is already taken, try to keep it as close to the original as possible. People looking for you are going to type in your name, so don’t make it too hard for them.
- About you – Fill out the “about” section on your profile. Use keywords you want to rank for, and remember that this often shows up in the meta description for your profile. So yeah, it’s a big deal. Put some time into it.
- Link, link, link! – And of course, don’t forget to link your company’s website!
Tip #2 Looks do Matter!
If you ask your mom, she’ll tell you that looks don’t matter, and that you’re great the way you are.
If you ask your social media manager, they’ll tell you that looks DO matter, and also that you’re great the way you are.
The first thing, after your name, that people see when they look at your post or tweet on social media is your profile picture. So you better have a good one!
Use a high quality version of your logo that is optimized to whatever platform you use. You can use a more personalized picture, maybe of your staff or storefront, for your cover image, but use your logo for your profile picture.
Tip #3 Offer value
Your social media channel isn’t just a non-stop commercial for your brand. If it were, nobody would follow you. Trust us.
Instead, you need to balance valuable content from your own blog and other reputable sources alongside your call to action (CTA) and offers.
Here’s how to break it down:
- 20% of your posts should be your value-adding content. Think your blogs posts, quick tips, and industry news updates.
- 70% of your posts should be shared content from industry thought leaders or businesses you work with. Share expert news from the experts to show you have your finger on the pulse.
- Only 10% should be promotional. These are your CTAs and landing pages.
10% might seem like not a lot. But people follow you for the value you give them. Once they follow you, then they’ll be more open to checking out your offers. And if you post a lot, 10% comes around pretty often.
Tip #4 Get Your Social Butterfly On
The whole point of social media is to be social! So socialize with your followers and others in your industry that you want to network with.
When customers post questions or reviews, respond to them! Thank them for their patronage or address their needs and questions.
You never want to ignore a bad review. Instead, see how you can help turn that customer’s experience into a positive one. You can engage with your followers via comments, posts, @replies or retweets.
Don’t be American Airlines. Instead …
Be Nike Support. Or, better yet …
Be like Sainsbury’s, and have some fun with your social media.
Has a brand or company ever engaged with your on social media? It makes you feel like they actually value you as a customer. That’s what we’re going for, people!
Stone Age Isn’t A Good Look On you
If you aren’t comfortable with social media, it can be intimidating to start a profile for your business. But if you follow these simple tips to optimize you social media profiles, you’ll start increasing your brand recognition and generating leads fast. Start small on the #1 platform your customers use, and branch out from there. You’ll be in the 21st century in no time.