Blog
Advertising in 2021: Marketing Challenges in a Post-Pandemic World
Being a CMO was never an easy job. But in a post-pandemic world, CMOs have an even bigger burden to carry. The Covid-19 crisis has changed consumer behavior in several key ways. The ability to adapt your brand’s marketing strategy to consumers' needs will be the...
How to Create a Killer Lead Magnet Funnel and Level Up Your Lead Gen
Using a lead magnet and optimized funnel to generate inbound leads will grow your customer base and your sales.
11 Ways to Boost Your Website’s Lead Generation Performance
Your website is your homebase and it’s one digital asset you own, and therefore, control outright. While there are a ton of effective lead generation tools and strategies out there, this post will focus strictly on using your website for lead generation. Get the...
12 UX and Optimization Resources You Can’t Afford to Miss
You spend a lot of time working on and thinking about your website - so it’s natural to wonder what you can do to improve your site’s experience for your customers. Fortunately, answering that question is usually as easy as getting out there and doing your research....
Launching a Successful PR Campaign: A Checklist of Dos, Don’ts, and How To’s
Public Relations (PR) campaigns are vital for promoting brand awareness and managing your reputation. The best PR campaigns help startups get essential exposure to maximize their reach to the broadest possible audience. Also, established brands need a robust PR...
DIY Video Content Marketing: How to Use a Short-Form Video
Raise your hand if you’ve got a short attention span. It’s all right, most of us do nowadays. The average person has an attention span of a whopping eight seconds. Everything is vying for our attention, and we're all running short on time. So, how does this translate...
Blast Off: How to Launch Successful PR Campaigns
Public relations (PR) campaigns are vital for promoting brand awareness and managing your reputation. The best PR campaigns help startups get essential exposure to maximize their reach to the broadest possible audience. For established brands, they need a robust PR...
Content Marketing For Lawyers: Build Trust & Get Hot Leads
Content marketing is critical for SEO ranking, credibility, and lead generation. For lawyers, having a sound content marketing strategy will help their website become visible on Google's first page. But why is content marketing for lawyers so important? Because the...
How to Use Free SEO to Attract New Clients to Your Law Firm
When someone needs a lawyer, where’s the first place they go to find one? Hint — it’s not the phone book. Today, 96% of people seeking legal advice use a search engine to find an attorney. Of those who visit a law firm website, 74% will call the office. Your website...