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10 Tips to Beat Your Competitor’s Social Media Strategy

10 Tips to Beat Your Competitor’s Social Media Strategy

Today, competing online is more important than it’s ever been. It’s also more difficult. In a day and age where paid marketing costs are skyrocketing, and consumer behavior is changing drastically, many companies are wondering how to keep up - without sacrificing an...

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How To Build Your Buyer Persona: The Complete Checklist

How To Build Your Buyer Persona: The Complete Checklist

Imagine this: you want to have a conversation about your favorite new thing, so you go out into the middle of the sidewalk in New York City and start talking. You're passionate and excited, but people keep passing right by, only catching snippets of what you're...

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Top 10 Best Practices and Tips for Emails that Convert

Top 10 Best Practices and Tips for Emails that Convert

The average person gets 130 emails delivered to their inbox every day. Here’s how to rise above the news, get your emails read, and win the inbox with emails that convert.    According to MarketingSherpa, an astounding 72% of consumers chose email when asked, “In...

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