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Top 5 Best Practices and Tips for Emails that Convert
The average person gets 130 emails delivered to their inbox every day. Here’s how to rise above the news, get your emails read, and win the inbox with emails that convert. 1. Strategy and Segmentation Know your email file. Is spray and pray the extent of your email...
inThink Announces Rebrand and Expansion of Strategic Marketing and Business Consultancy Service Offerings
Worcester, Ma. August 11, 2020 inThink, a full-service marketing and business consultancy agency, founded in 2015, is thrilled to announce its rebranding. The rebrand is the culmination of several years of client-driven evolution for inThink. inThink began as a...
How Strong are the Pillars Your Business is Standing On?
Pillar: a supporting, integral, or upstanding member or part Businesses are built on critical pillars that support their success. But the thing about pillars is, if one isn’t sound, it will increase the load on others and ultimately force them to fail over time....
Advertising in 2020: Marketing Challenges in a Post-Pandemic World
Being a CMO was never an easy job. But in a post-pandemic world, CMOs have an even bigger burden to carry. The Covid-19 crisis has changed consumer behavior in several key ways. The ability to adapt your brand’s marketing strategy to consumers' needs will be the...
The MBTI for Business: Helping Your Brand Get Leaner and Meaner
2020 has been a rollercoaster ride for business owners. In some cases, employers are having to downsize certain departments. And in others, the post-pandemic world is leading to increased demand for some positions. If your business is facing one of these challenges,...
Fix Your Business Fundamentals and Skyrocket Your Marketing ROI
2020 has been a rollercoaster ride for business owners. In some cases, employers are having to downsize certain departments. And in others, the post-pandemic world is leading to increased demand for some positions. If your business is facing one of these challenges,...
Wix vs. WordPress vs. Squarespace: What’s Best for Business?
For many entrepreneurs, the impacts of coronavirus on their business have been devastating. But all hope isn’t lost. When the going gets tough, the tough get going. During times of instability, building a leaner, meaner business is crucial. Fixing your business...
Stop Pushing Boulders: Start a Marketing Flywheel Instead
Buckle up. Deciding which of the three major website builders is best for business — Wix, WordPress, or Squarespace — is one wild ride. Many factors will factor into your decision. What you’re selling, who your customers are, your budget, and more, will all play a...
6 Digital Tools and Tips Every Modern Activist Should Know
Across boardrooms and Slack channels everywhere, marketing departments are constantly talking about funnels, funnels, funnels. But the funnel is failing you. What’s starting to replace the tried-and-true funnel? It’s marketing flywheels. If you feel like getting your...