If you’re like most business owners these days, the question of how to create a marketing plan to deal with a crisis like COVID has crossed your mind more than once. And with good reason. Business owners are navigating uncharted waters these days. The COVID pandemic...
Marketing during tough times requires deliberation. When the market has been bolstered and cash flow is abundant, customers are happy for you to sell them things. When consumer cash flow is leaned out, however, we must take a more value-focused approach. You can’t...
With an average ROI of 3,800%, email marketing is one of the best investments you can make for your business. The stats speak for themselves: 73% of millennials prefer communications from businesses to come via email. More than 50% of U.S. respondents check...
How much time a day do you spend on your phone? From Millenials to baby boomers, Americans spend 5-6 hours a day on their phone. Good, bad, or indifferent, we’re on our phones a lot. Are you making the most of that for your business? Welcome to the Quick Guide...
Looking for a targeted, efficient way to find leads, delight customers, and help your website users find what they need? Then we have one word for you in 2020–chatbots. Chatbots are the tool of a larger marketing niche called conversational marketing, and...
In recent years, ecommerce marketing has changed drastically. With this change have come lots of world-class tools, meant to make ecommerce marketing easier and more comprehensive. One such tool is the chatbot. Chatbots are programs designed to conduct...
