Jul 8, 2020 | Uncategorized
In February of 2020, the economy was going strong. Consumer saving rates were up, and so were wages. Business was booming. Many thought we were about to enter a modern, heady version of the roaring twenties. Alas, March came in like a lion, and the Covid-19...
Feb 14, 2020 | Uncategorized
Does your business have a personality? It might sound like a crazy question, but identifying, enhancing, and communicating your business’ personality–also known as its brand–is key to deploying a successful marketing strategy. But how exactly do you build...
Apr 17, 2017 | Uncategorized
At last check, Katy Perry had some 91.3 million followers on Twitter, and 53.4 million followers on Instagram. Before social media, we’d have called her one of the “it kids” at school. Now, we just call her an influencer. As an influencer, she’s exactly...
Dec 26, 2016 | Uncategorized
Ever wonder how companies and individuals are able to churn out a ridiculous amount of content and then find the time to market all that content? They must have a genie or deep, deep, pockets, right? Not necessarily. What they likely have is an...
Dec 21, 2016 | Uncategorized
Promotion on social media is incredibly finicky. It’s hard to strike that balance between promotion of content and annoying your followers. Writing social media posts isn’t easy either. You have to grab people’s attention in even less time than you normally have; you...
Dec 13, 2016 | Uncategorized
You can’t deny that the modern-day consumer holds more power and control today than ever before. With countless channels to choose from for content consumption, consumers no longer need to suffer through endless ads hawking products they care very little about. ...
