Transparency is critical these days. If you hide your pricing, or make it hard to find, your visitors won't trust you enough to convert. Remember, it is incredibly easy for them to leave your site and find a competitor. Rather than hide from your pricing, stand by it. If you're more expensive than competitors, tout your better quality. You'd much rather scare people away earlier in the process, when you've invested less time in them, than later down the road.