Case Studies

The Brief

Advanced FRP needed to better define and distinguish their brand and a partner to help them develop a complete marketing plan and strategy that identified customer personas and journeys, content strategy driven by keyword research, and roll out their new brand across online and offline channels.

The Mission

Advanced FRP serves major utility operators, Chemical and Industrial plants, and Upstream Oil and Gas companies when they cannot tolerate failure, disruptions in service, and need the job done right the first time.

The Vision

To empower client teams with the education, guidance, and solutions, for more profitable, worry free, and efficient asset operations.

The Brand

Advanced FRP Systems provides polymeric and composite solutions to keep industrial processes running efficiently and reliably. Their complete line of immersion grade coatings protect against corrosion and erosion and their composite reinforcement systems can be used to repair and rebuild even the most badly deteriorated pipes, tanks and vessels.

The new brand, growth marketing plan and website.

inThink developed a brand strategy and a growth plan for the client,including marketing plan. We developed customer profiles and mapped their customer journeys with corresponding content pillars, channels, and content types. We are also redesigning their website and marketing collateral as well as content for their online and offline channels.

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