Learning First Foundation
Learning First Foundation, Inc. is a 501(c)(3) nonprofit organization dedicated to supporting underprivileged students of Seven Hills Charter Public School (now Learning First Charter Public School) in Worcester, MA, by providing educational scholarships and financing extra-curricular activities and field trips.
The Learning Foundation had very low visibility in the community due to a lack of a brand strategy and visual identity. The website was outdated and they had little to no marketing collateral.
We developed a brand strategy that uncovered a unique identity for the Learning First Foundation, with a vision, mission, core brand attributes, brand promise, and brand value proposition.
inThink then developed a new logo, color palette, custom typography that captured their essence. inThink redesigned the website, created an engaging corporate video, sponsorship brochures for corporate and individual donors, and two donations pages. Website visits increased immediately, and the Learning First Foundation raised $20,000 from its supporters in a 3-month period, which was matched by the Amelia Peabody Foundation.
As a result, the Learning First saw an immediate uptick in web traffic and they were able to execute a fundraising campaign that raised $20,000 from its supporters, which was then matched by the Amelia Peabody Foundation, doubling the impact.