Case Studies

The Beer Garden

The Beer Garden Worcester is an outdoor beer garden open from the spring through the fall featuring live music, a carefully curated selection of craft beers, and a great menu of sharable snacks.

The Problem

The Beer Garden Worcester was new to the market, set to open within a few months, and in need of a brand awareness campaign for their grand opening. With a new brewery opening almost every week, it was critical to position their unique, creative curated craft list, their inviting environment, live music, and amazing menu of sharable snacks.

The Solution

inThink started by auditing the competitive landscape of the restaurant scene in downtown Worcester, while focusing on craft beer. We developed a new brand positioning and rolled out a brand awareness campaign through a launch video on social media showing construction progress and developed a brand and style guide for The Beer Garden including a logo, color palette, and typefaces.

The Outcome

The video drove huge buzz and resulted in over 100,000 views and a click-through rate 450% above the industry average.

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