Case Studies

The Brief

The Beer Garden Worcester was new to the market, set to open within a few months, and in need of a brand awareness campaign for their grand opening.

The Mission

Curate a mix of local, hard to find, exotic and familiar crafts beers for customers to try in an inviting, friendly, relaxed environment.

The Vision

Express our love for craft beer, and involve our patrons in our exploration and passion.

The Brand

The Beer Garden Worcester is an outdoor beer garden open from the spring through the fall featuring live music, a carefully curated selection of craft beers, and a great menu of shareable snacks.

The Brand Identity and Launch Campaign

inThink started by auditing the competitive landscape of the restaurant scene in downtown Worcester, with a focus on craft beer. We developed a new brand positioning and rolled out a brand awareness campaign, through a launch video on social media showing construction progress and establishing The Beer Garden’s identity through logo visibility, color palette, and typefaces. The video resulted in over 100,000 views and a click-through rate 450% above the industry average.

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