The Grid apartments are premier spaces in premium locations. They offer newly renovated and designed apartments in only the best locations so people can live where they work, eat, learn, shop, and live their lives.
The Grid needed to build awareness for their newly renovated and designed apartments in premium locations. The Grid was looking to position themselves uniquely in a crowded rental market as a place people can live where they work and eat, learn, and shop.
To improve The Grid’s positioning, awareness, and discoverability, inThink executed an SEO audit and competitive analysis of other community-based apartments. With this insight, we developed a social media-based video campaign, referral program for current tenants, a lead generation campaign, and a new campaign landing page.
The branding work developed by inThink and the lead generation campaign improved The Grid’s social media click-through rate by 346%, and target email click-throughs increased by 24%.