Case Studies

The Brief

Formerly Tingley Electric, Tingley Home Services needed a new brand identity and message that better represented their culture to customer homeowners and to electricians in the Boston Metrowest area looking for work.

The Mission

Tingley is focused on providing a quality service, at a fair price, by trustworthy, experienced professionals. We make our decisions on what’s right for the homeowner as if it was our own home.

The Vision

Dedicated to creating long-lasting relationships, rather than just completing another “project.” With Tingley, you’re not just getting a service provider, you’re getting a trusted advisor for your home.

The Brand

Tingley Home Services is locally owned and operated by Vinny Tingley and has been providing residential and commercial electrical services to the Boston Metrowest area since 2003. They specialize in lighting design and installation, service work, home repairs, energy audits, home automation, and wiring.

The growth marketing plan and visual branding refresh.

inThink executed our unique Business Diagnostic process uncovering opportunities for Tingley to improve their business across the board, from marketing, to operations, to technology. This resulted in an updated visual brand and positioning as well as a new content strategy.

Test Your Pillar with Our Business Diagnostic