Email marketing: it’s one of the most overlooked, yet most powerful forms of digital marketing out there today.
In a world saturated with digital advertisements, PPC ads, and invasive pop-up banners, a great marketing email is a welcome surprise for customers. In addition to being more personalized, great emails are also much more durable than other forms of marketing.
When you invest in email marketing, you’re ensuring that the people seeing your email and lifecycle messages are qualified leads that are likely to (or already have) purchased your company. This means they have a much higher chance of coming back to do business with you. It also saves you (and your customers) the awkwardness of trying to “hook” new leads.
Today, customers want more than just marketing from the companies they follow – they want genuine, authentic connections. If you’re not using email marketing to create those connections, you could be missing out. Here at InThink, our team specializes in creating compelling, high-converting email campaigns for every brand. An experienced HubSpot partner, we’re committed to helping you build your list and knock your email marketing out of the park.
Email Marketing, by the Numbers
Still wondering if email marketing is really for you? Here are a few compelling statistics to consider:
- Active email accounts are expected to hit 5.6 billion in coming years
- 93% of B2B marketers are using email to distribute their content
- 83% of B2B companies also use e-newsletters as part of their email marketing campaigns
- About 46% of all email opens happen on mobile platforms
- U.S. companies will spend an estimated 350 million on email advertising in coming years
- 73% of Millenials prefer when communications from businesses come through email
- 99% of customers check their email several times daily
4 Smart Reasons to Invest in Email Marketing
Email marketing is effective, but will it work for your business? What are the “soft benefits” that make it such an obvious choice for small companies? Here’s what you need to know:
1. Email Marketing is Easy
Unlike other forms of marketing, which take a great deal of time, energy, and effort on the part of the marketer, email marketing is rather convenient. Campaigns can be created and scheduled in advance and triggered to deploy based on customer actions. There is very little manual work associated with email marketing automation.
2. Email Marketing is Personalized
Today, about 80% of customers are more likely to shop with brands who offer a personalized experience. While email marketing is many things, it is personalized, first and foremost. In a world where your clients are bombarded with marketing messages, email stands out as a welcome platform. When you utilize email segmentation, for example, it’s easy to send personalized offers tailored to your audience, thus creating more value for them and you.
3. It Operates in Real-Time
Have a big sale going on? Send an email! Want to provide details about an exclusive promotion at the last minute? Send an email! Unlike most other forms of digital marketing, email is immediate. This makes it an excellent way to keep your customers in the loop and help them take advantage of exciting opportunities to shop with your company.
4. The ROI is Unbeatable
Investing in email marketing is easily one of the best ways to stretch your marketing budget. According to most current statistics, the ROI for email is about 2x that of other digital channels and can be higher, in some cases. If you want your marketing budget to work smarter, not harder, email is a great option.
InThink Customer Case Studies
Excellent email marketing support can and does overhaul businesses. Here’s what real InThink customers have had to say about InThink’s email marketing services:
Worcester State University
“InThink helped us promote key attributes of Worcester State through use of compelling story telling. They were a hands-on partner in executing a series of videos, from planning through to post-production. Their staff were flexible, professional, and knowledgable about not only video production, but about marketing in higher education.”
USTA New England
“We hired InThink to do an inspiring video to get people back into the sport of tennis. We used this video to kick-off our largest conference of the year as well as in advertisements for our programs. The video drove social engagement and was an effective way for us to celebrate the sport with our consumers.”
“InThink provided us with a logical, achievable, measureable and sustainable plan to “showcase” our company. They are laser focused on implementing the correct steps to maximize the benefit of each marketing initiative.
Kham and his team have taken the time to understand our business and our vision for the future. They have an complete understanding of our preferred customer.”
Learning First Foundation
“The InThink team has helped our organization transform both internally and externally. Before working with them, we did not have a clearly expressed vision or brand and nor did we have the collateral materials necessary for fundraising as a nonprofit. Thanks to them, we now have not only visually appealing marketing materials (website, video content, logo, print material, etc), but these tools help us express our cause so that we are reaching our crucial fundraising goals.”
Attorney and founder of Sabra and Aspden PA
“As a busy attorney it’s difficult to get involved with my marketing and sales. The InThink team takes care of it all, and I have peace of mind knowing that they have my best interests. They do a great job keeping it simple, but yet execute complex strategies.”
Owner of Ace Wood Flooring
“I’ve been working with Kham and his team for several years, and they have been so involved with our business from sales to marketing to workflow. He’s really a part of our company and we couldn’t be happier with InThink.”