
Virtual tours: they’ve quickly become one of the must-dos on virtually every modern marketing checklist. And for a good reason: virtual tours are all the things customers expect from marketing today. They’re interactive, compelling, engaging, and exciting. They’re also a great way to bring your customers into the fold and engage your leads unlike you ever have before.
Here at InThink, our team specializes in creating compelling, professional Google Virtual Tours for our clients. In fact, we’re accredited as a “Trusted Google Photographer.” This is a prestigious program that Google does not take new applicants for. This designation makes us unique within the marketing industry, and enables us to provide top-quality, compatible content you need for your Google Virtual Tours.
Whether you’re launching a new site or overhauling your existing one, we’re here to make your digital presence as exceptional and powerful as possible.
What are Google Virtual Tours?
Google Virtual Tours are a unique mash-up of digital material: comprised from 360o videos, 360o images, lead generation forms, and audio, virtual tours are designed to be interactive content that works across all devices, including mobile, VR, desktops, and tablets.
4 Ways Virtual Tours Help Your Business Grow
If you’re still not sure whether virtual tour content is right for you, you’ll be happy to know that virtual tours are a major boon for companies in several ways. In addition to providing a better user experience for your content, virtual tours also boost your SEO and promote engagement across the board. Here are a few additional functions of virtual tours, as they exist today:
1. Virtual Tours Boost on-Site Engagement
Even if you have a pre-qualified customer land on your website, it’s not a guarantee that they’ll want to buy what you’re selling. If you’re going to engage your visitors fully, you’ve got to give them something that truly catches their attention. Virtual tours are an excellent option and will go a long way toward encouraging visitors to stay on your page longer.
2. Improved SEO
SEO is a complex and multi-faceted thing. There are dozens of elements that inform a website’s SEO, some of which help it rank and others that decrease ranking power. Fortunately, great virtual tours boost SEO by encouraging visitors to spend as long as possible on a site.
3. Differentiate Your Business From Competitors
While adding virtual tours is a powerful concept, it’s also a relatively new one. This means that many of your competitors probably haven’t caught on yet. Adding tours is a great way to help your company stay ahead of the curve.
4. Build Stronger Customer Relationships
In most cases, customers or clients who come to a website have a tough time developing a relationship with a brand. Even if the brand seems reputable, most websites are somewhat lackluster. Adding Google Virtual Tours, though, helps infuse a site with personality. Not only do customers get to learn more about your product, service, or offering, but they can find out who you are as a brand.

Virtual Tours, by the Numbers
What can Google Virtual Tours do for your business? Here are a few statistics to chew on:
- Most companies see a strong ROI on Google Virtual Tours within four weeks
- Virtual tours keep customers on your website an average of 5-10x longer
- Real estate listings that include a virtual home tour earn an average of 87% more views
- Virtual tours double customers interest in business listings
- Among would-be customers between the ages of 18-34, prospects are 130% more likely to book a service with a company that offers virtual tours
- Google loves virtual images and provides a 2:1 preference for thumbnail displays
What InThink’s Real Customers Say
Google Virtual Tours are an excellent addition to any business. Here’s how they’ve helped some of our clients in the past: