Virtual tours: they’ve quickly become one of the must-dos on virtually every modern marketing checklist. And for a good reason: virtual tours are all the things customers expect from marketing today. They’re interactive, compelling, engaging, and exciting. They’re also a great way to bring your customers into the fold and engage your leads unlike you ever have before.
Here at InThink, our team specializes in creating compelling, professional Google Virtual Tours for our clients. In fact, we’re accredited as a “Trusted Google Photographer.” This is a prestigious program that Google does not take new applicants for. This designation makes us unique within the marketing industry, and enables us to provide top-quality, compatible content you need for your Google Virtual Tours.
Whether you’re launching a new site or overhauling your existing one, we’re here to make your digital presence as exceptional and powerful as possible.
What are Google Virtual Tours?
Google Virtual Tours are a unique mash-up of digital material: comprised from 360o videos, 360o images, lead generation forms, and audio, virtual tours are designed to be interactive content that works across all devices, including mobile, VR, desktops, and tablets.
4 Ways Virtual Tours Help Your Business Grow
If you’re still not sure whether virtual tour content is right for you, you’ll be happy to know that virtual tours are a major boon for companies in several ways. In addition to providing a better user experience for your content, virtual tours also boost your SEO and promote engagement across the board. Here are a few additional functions of virtual tours, as they exist today:
1. Virtual Tours Boost on-Site Engagement
Even if you have a pre-qualified customer land on your website, it’s not a guarantee that they’ll want to buy what you’re selling. If you’re going to engage your visitors fully, you’ve got to give them something that truly catches their attention. Virtual tours are an excellent option and will go a long way toward encouraging visitors to stay on your page longer.
2. Improved SEO
SEO is a complex and multi-faceted thing. There are dozens of elements that inform a website’s SEO, some of which help it rank and others that decrease ranking power. Fortunately, great virtual tours boost SEO by encouraging visitors to spend as long as possible on a site.
3. Differentiate Your Business From Competitors
While adding virtual tours is a powerful concept, it’s also a relatively new one. This means that many of your competitors probably haven’t caught on yet. Adding tours is a great way to help your company stay ahead of the curve.
4. Build Stronger Customer Relationships
In most cases, customers or clients who come to a website have a tough time developing a relationship with a brand. Even if the brand seems reputable, most websites are somewhat lackluster. Adding Google Virtual Tours, though, helps infuse a site with personality. Not only do customers get to learn more about your product, service, or offering, but they can find out who you are as a brand.
Virtual Tours, by the Numbers
What can Google Virtual Tours do for your business? Here are a few statistics to chew on:
- Most companies see a strong ROI on Google Virtual Tours within four weeks
- Virtual tours keep customers on your website an average of 5-10x longer
- Real estate listings that include a virtual home tour earn an average of 87% more views
- Virtual tours double customers interest in business listings
- Among would-be customers between the ages of 18-34, prospects are 130% more likely to book a service with a company that offers virtual tours
- Google loves virtual images and provides a 2:1 preference for thumbnail displays
What InThink’s Real Customers Say
Google Virtual Tours are an excellent addition to any business. Here’s how they’ve helped some of our clients in the past:
Sarah McMaster
Worcester State University
“InThink helped us promote key attributes of Worcester State through use of compelling story telling. They were a hands-on partner in executing a series of videos, from planning through to post-production. Their staff were flexible, professional, and knowledgable about not only video production, but about marketing in higher education.”
Alexandra Wesley
USTA New England
“We hired InThink to do an inspiring video to get people back into the sport of tennis. We used this video to kick-off our largest conference of the year as well as in advertisements for our programs. The video drove social engagement and was an effective way for us to celebrate the sport with our consumers.”
Rosie Fayard
Learning First Foundation
“The InThink team has helped our organization transform both internally and externally. Before working with them, we did not have a clearly expressed vision or brand and nor did we have the collateral materials necessary for fundraising as a nonprofit. Thanks to them, we now have not only visually appealing marketing materials (website, video content, logo, print material, etc), but these tools help us express our cause so that we are reaching our crucial fundraising goals.”
Steven Sabra
Attorney and founder of Sabra and Aspden PA
“As a busy attorney it’s difficult to get involved with my marketing and sales. The InThink team takes care of it all, and I have peace of mind knowing that they have my best interests. They do a great job keeping it simple, but yet execute complex strategies.”
Troy Hewes
Owner of Ace Wood Flooring
“I’ve been working with Kham and his team for several years, and they have been so involved with our business from sales to marketing to workflow. He’s really a part of our company and we couldn’t be happier with InThink.”