Inbound marketing: it’s become an important buzzword in recent years. And for a good reason. Inbound marketing attracts and intrigues people naturally, and is an excellent way to grow your business. To put it bluntly, customers are sick and tired of the interruptions and intrusions associated with outbound marketing. They don’t want telemarketing calls during the dinner hour, pop-up ads when they’re streaming their favorite content, or junk mail that arrives in their inbox unsolicited.
Instead, today’s customers are craving real, authentic connections. And inbound lead generation is one of the best ways modern companies can provide it.
The experts at InThink specialize in inbound lead generation and helping companies convert strangers into leads. We grow business massively as a result.
What is Inbound Lead Generation?
Lead generation, as a whole, is the process of attracting people to your company. Generally, these people have demonstrated an interest in your brand in the past. Examples of lead generators include online content, blog posts, advertisements, and more.
Inbound lead generation, though, narrows the field a bit. Unlike outbound lead generation, which goes in search of customers via ads, cold calls, or unsolicited emails, inbound lead generation engages people who have already made contact with your brand.
Here’s an example of an inbound lead generation contact sequence: a customer is researching a topic online when they stumble upon one of your company’s blog posts. They read the content, like it, and decide to sign up for your email list. This action drops them into one of your email sequences, designed to nurture them toward a specific product or action.
This process works so well because the customers are engaged (they came looking for you, after all), and because your content seeks to be informative and educational, rather than sales-focused.
4 Inbound Lead Generation Strategies For Your Business
Inbound lead generation doesn’t have to be complicated. Here are a few of the strategies our team at InThink loves to recommend growth-focused clients:
1. Site Optimization
Is your website working as hard as possible? If you’ve never optimized your site for SEO, or it’s been a while since you took a look, now is a great time to do it. Simple things like site loading errors, slow load times, and poor user experience can easily hamstring your inbound efforts.
2. A/B Testing
A/B testing is a great way to find out what works and what doesn’t. Which version of your site drives the most traffic, for example? Which blog headline generates the most clicks? Simple tweaks here and there can help your company increase conversion rates and more.
3. Creating Personalized Content
Be it an email sequence, a Facebook post, or a blog post, personalized content sells. The InThink team will help you develop high-quality, customized content that converts customers and helps your brand outpace the competition.
4. Social Interaction
Of the 7.7 billion people on earth, about one out of every three use social media. With this in mind, if you’re not already on social media, you could be missing out. Not only is it one of the best ways to gain leads, but it’s an excellent option for any company that wants to nurture and engage existing clients, as well.
The ROI of Inbound Marketing
Curious what you’ll see in the way of ROI for your inbound marketing efforts? Many customers see an average increase of about 2.1x visitors per month and 2.5x leads per month within one year. Meanwhile, 70% of customers see an increase in lead-to-conversion rates within their companies.
Industry Data You Should Know
organic traffic boost by revamping and updating old blog posts with new, timely content and fresh images
of marketers report that improving SEO and boosting organic rankings are their top inbound marketing priorities
Increase in Google “near me” searches in the past year
Real Case Studies from Clients
Our clients have seen great results after partnering with InThink for lead generation support. Check out what they have to say here:
Worcester State University
“InThink helped us promote key attributes of Worcester State through use of compelling story telling. They were a hands-on partner in executing a series of videos, from planning through to post-production. Their staff were flexible, professional, and knowledgable about not only video production, but about marketing in higher education.”
USTA New England
“We hired InThink to do an inspiring video to get people back into the sport of tennis. We used this video to kick-off our largest conference of the year as well as in advertisements for our programs. The video drove social engagement and was an effective way for us to celebrate the sport with our consumers.”
“InThink provided us with a logical, achievable, measureable and sustainable plan to “showcase” our company. They are laser focused on implementing the correct steps to maximize the benefit of each marketing initiative.
Kham and his team have taken the time to understand our business and our vision for the future. They have an complete understanding of our preferred customer.”
Learning First Foundation
“The InThink team has helped our organization transform both internally and externally. Before working with them, we did not have a clearly expressed vision or brand and nor did we have the collateral materials necessary for fundraising as a nonprofit. Thanks to them, we now have not only visually appealing marketing materials (website, video content, logo, print material, etc), but these tools help us express our cause so that we are reaching our crucial fundraising goals.”
Attorney and founder of Sabra and Aspden PA
“As a busy attorney it’s difficult to get involved with my marketing and sales. The InThink team takes care of it all, and I have peace of mind knowing that they have my best interests. They do a great job keeping it simple, but yet execute complex strategies.”
Owner of Ace Wood Flooring
“I’ve been working with Kham and his team for several years, and they have been so involved with our business from sales to marketing to workflow. He’s really a part of our company and we couldn’t be happier with InThink.”