Local Search Marketing
How are you connecting with your local customers? If you’re not doing local search marketing, you’re missing out on opportunities your brand could be taking advantage of. Ideal for encouraging local customers to visit your store and engage with your brand, local search marketing is an excellent idea for companies ranging from SMBs to enterprise-level brands operating nationally.
While some people assume local search marketing is a “set it and forget it” pursuit, it builds off your local SEO. This means you need a qualified team to help support your local search marketing in the long run. That’s where InThink Agency comes in.
Your trusted local search marketing team, we’ll work with you and your brand to make your company a household name. Whether you’re a new company looking to get noticed or an established brand who wants to build your presence even further, our team is here for you.
First Things First – What is Local Search Marketing?
If you want to put your business on the map, local search marketing is the way to do it. When customers are searching for local businesses near them, local search marketing is the thing that ensures your company shows up and claims its share of that traffic.
Here at InThink, we specialize in providing comprehensive, accurate local search marketing services for our customers.
How Local Search Marketing Works
Comprised of the following approaches, local search marketing is a comprehensive approach that targets local customers:
- Website optimization. Good SEO increases the visibility of your site and helps you rank in local SERPs.
- Website quality. Sites that load quickly and have an intuitive structure rank higher in local SERPs than their poor-quality counterparts.
- Website authority. Site authority is a significant component in local search marketing. Authoritative sites rank higher, faster.
- Guideline compliance. Is your company following the representation guidelines set forth on Google? If not, you could be harming your local search marketing efforts.
- Review acquisition. Today, 92% of consumers read online reviews. If your company has ample reviews, it could help your local search ranking.
- NAP breadth & consistency. Your NAP information (name, address, and phone number) information is all over the web. Good local search marketing relies on this information being consistent and updating whenever something changes.
- Publishing strategy. As soon as your company establishes a website, you become a digital publisher. With this in mind, local search wants everything you post to engage customers and provide value.
- Competitive approaches. How competitive is your local SEO campaign? The more competitive you remain, the more visible your regional SEO strategy will be.
Why it Matters for Your Business
You’re already conducting a variety of marketing efforts, so why turn your attention to local search marketing, as well? Here are a few stats to underline the importance of this critical tactic:
- 50% of customers who perform a “near me” local search visit a store within 24 hours
- 89% of customers trust online reviews as much as they would a personal recommendation from a friend
- 92% of customers choose to work with companies on the first page of local search results
- 72% of small businesses are using social media to promote their local businesses, and 70% of local customers are more likely to work with a brick-and-mortar company if it uses social media sites for marketing
- 61% of smartphone users want targeted ads that target their immediate surroundings and local companies
The ROI of Local SEO
If you take a “show me the money” approach to local search marketing, we don’t blame you. Fortunately, local search marketing has a traditionally high ROI. Here are a few ways you can prove it for your company:
- Track your ranking on major search engines
- Track calls from leads who find your company
- Track calls from leads
- Look into your Google Search Console stats, including CTR and search queries. You’ll also want to evaluate Google Analytics
- Use year-over-year comparisons
You’ll also want to take a look at the following:
- Average monthly visits – from Google Analytics
- E-Commerce conversion rate if you’ve set up Goals and Conversion tracking in Google Analytics
- Average order value (AOV) – which is the total amount of revenue divided by the total amount of orders
What are you waiting for?
Ready to get results? Let InThink take your brand to the top of the local results.