
Automation: it’s become a major buzzword throughout the digital world. Today, people automate their bill payments, grocery deliveries, bank deposits, and much, much more. Did you know, though, that you can also automate your marketing?
If you’re running a company, the concept of this probably sounds terrific. After all, days get hectic quickly, and it’s easy to let your marketing fall by the wayside. Even if you’re still publishing content and launching campaigns, most CMOs have a tough time tracking team goals, analyzing analytics, and more.
Fortunately, there’s an answer: marketing automation. Here at InThink, we believe deeply in marketing automation and its potential to expand your bandwidth so you can get more done with less stress. Even better, we’ll help you implement world-class marketing automation services that can revolutionize your company.
How Marketing Automation Works
Marketing automation is pretty simple: it utilizes software designed to help teams deploy specific marketing actions. For example, marketing automation software can publish social posts on various platforms, initiate email drip campaigns for different audience segments, and more.
While these actions must be input manually, they require no manual effort to deploy. Instead, marketing automation software seeks to nurture prospects with personalized, timely material that your team doesn’t have to invest a bunch of time in sending out.
CHANGE/DELETE SECTION?
When you partner with InThink, we’ll work with you to identify your brand’s unique identity. From there, we’ll begin strategizing. We like to take a comprehensive approach, moving through your brand’s various channels and taking a close look at everything.
We evaluate how well your branding segments mesh with your other branding and where there’s room for improvement. From there, we deliver a tailored brand strategy and branding guide that simplifies your future marketing and serves as a roadmap. This document is your holy grail – it tells you and everyone within your company who you are, what you care about, and what your marketing should focus on going forward.

Marketing Automation, by the Numbers
%
decrease in marketing overhead with marketing automation software
%
more sales productivity
%
of people using marketing automation see an increase in their lead numbers
5 Benefits of Deploying Marketing Automation in Your Company
As you can see from the statistics above, marketing automation is effective. How, exactly, can it benefit your business, though? Here are five significant benefits of bringing marketing automation into your company:
- Marketing automation saves you time. In fact, the average company saves an average of 6 hours each week by merely scheduling their social posts.
- Marketing automation boosts the effectiveness of your CRM. While a CRM can expand your business operations, adding marketing automation takes the entire system one step further.
- Marketing automation offers comprehensive data. It’s tough for many marketers to collect and evaluate KPIs. When you use marketing automation software, though, the tool collects this data all in one place, so you have easier access to it.
- Marketing automation software promotes consistency. Consistency is the key to marketing success. By adding marketing automation software to your pipeline, you can build the consistency you’re striving for.
Marketing automation enhances personalization. Customers are hungry for personalized marketing. By giving them more of what they’re asking for, you can brand yourself as an engaged, dedicated company that cares deeply about what they need.
Real Case Studies From Our Clients
Marketing automation can transform your business. But don’t take our word for it – check out what our customers have to say about working with InThink to deploy marketing automation: