Your online reputation: it’s one of the most valuable assets your company has. And for a good reason: with so much of the world being digital, the way you present yourself online is a critical factor in how many customers will frequent your business, and when.
Today, 85% of customers trust online reviews as much as a personal recommendation from a friend. When reviews are positive, they make 73% of customers trust your company. When you have a bad online reputation, on the other hand, you’ll sacrifice a great deal of time, energy, and leads. Having a bad reputation, for example, means your company will pay 10% more per hire, and a whopping 60% of your customers will abandon your site when they see a negative review.
Fortunately, you don’t have to live in fear of getting a negative online reputation. Instead, hire Indicative to offer the high-quality reputation monitoring you need to thrive.
What is Online Reputation Monitoring?
Online reputation monitoring is a service that works to protect you from the potential snafus of doing business in the online environment. More specifically, online reputation monitoring protects you from the following:
- Negative reviews. Today, sites like Ripoff Report and Pissed Consumer provide ideal platforms for people to share horror stories about bands. If your brand finds itself among them, you risk losing customers and leads on a large scale.
- Hate sites. Hate sites are independent sites designed to direct insults and false information at your business. While these sites may be illegal, customers who see a site in the search results called “NAME OF YOUR COMPANY is a Ripoff!” will turn and run.
- Negative media coverage. Negative media coverage, even when it comes from a legitimate snafu (like a bad product) can damage your company’s reputation and drive customers away from your brand.
In addition to identifying potential threats to your online reputation, online reputation monitoring also prepares your brand to face negative customer opinions promptly, thoroughly, and compassionately.
Why Your Brand Needs Reputation Monitoring
The cannabis industry is shifting rapidly, and there are dozens of positive things happening. Not only is medical cannabis now widely accepted, but states are passing recreational bills left and right. Despite this widespread acceptance, though, there are still many misconceptions and outdated notions affecting the industry.
As such, online reputation monitoring is especially critical for brands in the marijuana industry. In addition to keeping your brand looking professional and competent, online reputation monitoring helps you avoid misinformation and negative smear campaigns launched against your brand. Here at Indicative, we work specifically with brands in the marijuana industry, and we understand the unique challenges you face. Let us help you manage your online reputation and improve your relationship with your customers – starting right now.
What are you waiting for?
Let InThink help you manage and improve your online reputation. Contact us today to learn more.