Text and Mobile Marketing

Text message marketing: it’s one of the most flexible, efficient solutions for modern businesses, regardless of their size, sector, or focus. When you look at it this way, it’s not surprising that implementation has risen massively in recent years.

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Right now, 66% of people around the world report having used text messages as a part of their business communications. This represents a massive opportunity for companies. Businesses who can find a way to keep up with the rise of mobile in the modern world will benefit for years to come.

At InThink, our team specializes in providing common-sense text and mobile marketing for brands of all shapes and sizes. Whether you’re new to the practice or already have an established text marketing program you want to expand, our team of experts is here to help. Specializing in full-stack marketing that considers the whole business rather than just a part, we’re here to help your strategy grow rapidly this year, and every year thereafter.

How Text and Mobile Marketing Work

Text marketing, also known as SMS marketing, is a very established marketing technique, although many people mistakenly assume it’s new. Introduced in the early 2000s, text and mobile marketing were introduced initially along with shortcodes and SMS signals.

Text and mobile marketing allow companies to communicate directly with customers. They also require a business to have access to mobile phone numbers and to use those numbers to initiate communication. In this sense, it’s a traditional inbound method.

Why Text and Mobile Marketing Matter for Your Business

Today, marketing is all about relationships, and companies want the opportunity to enjoy and build strong relationships with their customers. This is where text and mobile marketing come in. Text and mobile marketing allows companies a direct line into a customer’s life and, indeed, their pockets. In this way, this approach makes it possible for marketers to unleash successful, productive, highly personalized campaigns.

With that in mind, here are a few text marketing stats to keep in mind as you consider implementing the strategy this year:

  • The average SMS marketing ad has a 90% open rate, a 45% conversion rate, and will be read within a shocking 90 seconds of deployment
  • 75% of customers report they’d be happy to get an offer via SMS
  • 65% of marketers say SMS marketing is a handy tool for them
  • SMS open rates can be as high as 98%, compared to an open rate of just 20% for emails
  • While it takes an average of 90 minutes for someone to respond to an email, it only takes 90 seconds for the average consumer to respond to a text
  • In 2017, there were 3.7 billion email users. By 2020, that figure is slated to rise to 4.3 billion

As you can see, customers are much warmer to text and mobile marketing than they are traditional email marketing. Because of this, adding the method to your strategy is an excellent way to grow your following and create more powerful results.

What are you waiting for?

Bring your marketing to the modern world. Create a high-ROI text and mobile marketing campaign with InThink. Contact us today to learn more.