Today, 87% of online marketers use video content, and one-third of the time consumers spend online is dedicated to watching video. A massive 51% of marketing professionals say video content has a higher ROI than any other type of marketing content, and 64% of customers make a purchase after watching a branded video.
This is the age of video marketing. If you haven’t already started using video content in your marketing strategy, it’s time to join the movement.
Why Add Video to Your Marketing Strategy?
Video marketing is a powerful form of content, custom-designed for our busy, on-the-go lifestyles. Not only are there dozens of video types, all meant to serve different purposes and cater to different audiences, but video is easy for customers to consume. It also works well on mobile platforms and is a critical tool for anyone who wants to boost traffic.
- Merely adding video to a landing page can increase conversions by 80% or more.
- If your goal is to rank in the SERPs, marketing videos can help you do that, since they’ve been shown to produce an average 157% increase in organic traffic.
Most importantly, video offers your company an opportunity to communicate directly with your customers. Unlike text or advertisements, video is highly personal, and it gives you a chance to show your customers exactly who you are as a company – to build a relationship that extends far beyond a sales transaction.
The ROI of Video Marketing
When it comes to adding a new marketing strategy, the question is generally the same: how will this benefit my company? How will this help us make money? For video marketing, the answer is simple: adding video content will offer a solid ROI, and it will happen quickly.
According to recent numbers, embedding a video on your site can increase conversion rates by 80% or more. The primary driver behind this increase in conversions is engagement: videos are a very engaging type of content, and people who interact with them develop a closer bond with your company. For the same reason, adding videos to email marketing can boost CTR by 96% or more.
It’s not enough to toss videos out willy-nilly, though. You need a skilled team to help you develop your video marketing strategy, formulate the content, and push it out to your audience. InThink has the experience and professionalism needed to help your company thrive, whether you’re new to video marketing or a seasoned hat looking for ways to branch out.
Real Case Studies from our Clients
Video marketing is one of the most productive things you can do with your marketing budget today. But don’t take our word for it! Check out what our previous customers have to say…
Sarah McMaster
Worcester State University
“InThink helped us promote key attributes of Worcester State through use of compelling story telling. They were a hands-on partner in executing a series of videos, from planning through to post-production. Their staff were flexible, professional, and knowledgable about not only video production, but about marketing in higher education.”
Alexandra Wesley
USTA New England
“We hired InThink to do an inspiring video to get people back into the sport of tennis. We used this video to kick-off our largest conference of the year as well as in advertisements for our programs. The video drove social engagement and was an effective way for us to celebrate the sport with our consumers.”
Rosie Fayard
Learning First Foundation
“The InThink team has helped our organization transform both internally and externally. Before working with them, we did not have a clearly expressed vision or brand and nor did we have the collateral materials necessary for fundraising as a nonprofit. Thanks to them, we now have not only visually appealing marketing materials (website, video content, logo, print material, etc), but these tools help us express our cause so that we are reaching our crucial fundraising goals.”
Steven Sabra
Attorney and founder of Sabra and Aspden PA
“As a busy attorney it’s difficult to get involved with my marketing and sales. The InThink team takes care of it all, and I have peace of mind knowing that they have my best interests. They do a great job keeping it simple, but yet execute complex strategies.”
Troy Hewes
Owner of Ace Wood Flooring
“I’ve been working with Kham and his team for several years, and they have been so involved with our business from sales to marketing to workflow. He’s really a part of our company and we couldn’t be happier with InThink.”