Buckle up. Deciding which of the three major website builders is best for business — Wix, WordPress, or Squarespace — is one wild ride. Many factors will factor into your decision. What you’re selling, who your customers are, your budget, and more, will all play a role. We’ll cover ease-of-use, price, design flexibility, and a few other components to help you choose the best website builder for your brand. So without further ado, let’s dive right in. 


What are the main differences between Wix, WordPress, and Squarespace?

There are a lot of website builders available today. For the average person, trying to figure out which of these options is best for your brand can be an exercise in confusion and frustration. So, we’re trying to make it easier for you by looking at only Wix, WordPress, and Squarespace. Why? Because these are the top three website builders and, in our opinion, the best ones to use. Let’s look at the main differences between the three first. 


Wix: User-friendly with a drag-and-drop interface

Wix is a decent all-around website builder that uses a drag-and-drop interface. This feature gives you creative control and makes it easier to personalize your site. Best of all? If you’re a newbie to website building and not technologically inclined, you don’t have to know code to design a professional-looking website. 


Squarespace: More design choices and sleek themes

Squarespace is similar to Wix but a little more sophisticated. Some would argue that it’s the best website builder when it comes to design options. Squarespace gives users some of the sleekest, most elegant website themes of the three. But unlike Wix, Squarespace requires users to have a bit more tech knowledge. 


WordPress: Self-hosted, allowing for more freedom and flexibility

Now, WordPress has been around longer than both Wix and Squarespace and is fundamentally different from the two. WordPress allows you to self-host the software. That basically means you have to find an online “rental space” to park your site. WordPress requires users to have some technical knowledge and experience with running websites. WordPress is a good choice if you’re tech-savvy and like having more control and freedom over your website. 


How well does each website builder score on user-friendliness?

Many business owners don’t have a deep well of technological knowledge to draw from. If you want to get your business and website up and running and making money, monkeying around with a hard-to-navigate website builder just isn’t in the cards. So if you’re not tech-savvy, the user-friendliness of the website builder is going to be a significant factor in your choice. Out of all three website builders for business, Wix scores the highest on user-friendliness. 


Why Wix is the top choice when it comes to user-friendliness

There are a couple of reasons why Wix is the most user-friendly website builder for business. 

  1. You have access to a drag-and-drop interface that’s intuitive and doesn’t require any coding knowledge. 
  2. The interface has a clean layout that’s built specifically for tech newbies. 
  3. Wix also offers Wix ADI, a program that creates a website for you based on a series of questions and answers. 

Squarespace, on the other hand, is really for people who love website design, have some technical knowledge, or don’t mind a slight learning curve to get the hang of the builder. Squarespace doesn’t require any coding knowledge, but the tools it offers take some getting used to. WordPress, though, is a whole different beast. 

If user-friendliness is a top priority for you, you might want to strike WordPress from your list of possible choices. Remember, it’s a self-hosted platform. So you have to find a hosting platform and set it up yourself. 

Customizing a WordPress site can also get a little tricky if you don’t have coding knowledge. Also, there isn’t a dedicated support team — we will talk more about customer support later. If you run into any issues with your site, getting help can be difficult. But WordPress does have a few advantages over Squarespace and Wix, which we’ll cover in more detail later in the article. 


Which website builder for business offers the most design flexibility?

Wix makes it easy to build a dedicated business website and launch it quickly. The builder offers more than 500 themes under several business and industry categories, making your quest for your brand’s perfect website relatively straightforward. The downside? You can’t switch your theme once you publish the site. If you’re prone to buyer’s remorse, using Wix may prove to be a risky endeavor. 

WordPress gives you the most freedom to design and customize your website. But keep in mind that you need to have some coding knowledge or hire this process out to a professional web designer. While WordPress offers an array of themes and plugins to fully customize your site, the themes aren’t as impressive as those on offer from Squarespace, which brings us to our next point. 


Why Squarespace is the design-flexibility champion

Squarespace offers users a wide variety of sleek templates and themes for business websites of all industries. While you don’t need to have any coding knowledge to customize a Squarespace or Wix site, you get a much higher level of customization with Squarespace. If you have a little coding experience, you can edit mobile-responsive templates with a bit of code for greater branding. 

So, what makes Squarespace is the king of design flexibility?

  • Offers a range of professional themes that don’t require coding
  • Allows for further customization that isn’t present with Wix
  • Gives users the most freedom to customize, revamp, and tweak their theme as their business and brand evolves


How do the different tools and features stack up?

The tools and features of each website builder are an essential consideration for any eCommerce business owner. The more tools you have at your disposal, the more opportunities you’ll have to build your brand awareness and presence online. Wix, Squarespace, and WordPress all offer various tools and features that can benefit your business. 


Ecommerce Tools

Wix Tools and Features

Wix offers users three eCommerce plans. Each plan gives you:

  • Extra storage
  • Options for different payment gateways
  • The ability to sell without incurring additional transaction fees

Overall, Wix is the best website builder for businesses that need eCommerce functions.


Squarespace Tools and Features

Squarespace offers the following features and tools that can make your eCommerce business more competitive: 

  • Product image zooming
  • Coupon generation
  • Abandoned cart recovery
  • No transaction fees


WordPress Tools and Features

The main difference between Wix, Squarespace, and WordPress when it comes to eCommerce tools and features is that Squarespace and Wix offer built-in options. With WordPress, things are a little different. There aren’t any built-in eCommerce features. Instead, users will have to install a separate plugin called WooCommerce.

WooCommerce doesn’t offer as many features as Wix or Squarespace. But it does give you the ability to offer one-click refunds and to embed products on different website pages. 


What about offline payment options?

Each of these website builders for business gives you the ability to take payments offline. You’ll need to add an integration to Square and buy a Square card reader. This is an excellent feature if you plan on selling at festivals or other events in addition to online. Another great feature is that Square will sync with your online inventory, so you won’t run into inventory management problems. 


What about blogging?

Blogging is an excellent way to build your online presence, brand awareness, and customer loyalty. If you plan to publish blogs to your site, then each of the website builders offers different options and blogging opportunities. Overall though, WordPress is better than Wix and Squarespace. 


Why WordPress is the best choice for blogging

The search engines favor older websites with archivable content. Wix doesn’t allow you to archive blogs. So posts are lost over time. Squarespace offers more blogging features, including archives, but it doesn’t have the same power WordPress has. 

Almost a quarter of all websites are WordPress sites. The builder offers the most options for blogging because users can download a wide range of plugins. These plugins give you access to various blogging features that can make your business website more competitive and visible online. 


How Wix, Squarespace, and WordPress stack up for marketing

Marketing is vital for your online business success. Using a website builder that offers marketing features will help your business improve your online presence and increase your customer base. 

For starters, Wix makes it easy to market your online offerings. You can add banners, launch email campaigns, and create newsletters directly in the platform. Integrating dedicated marketing apps, like Wix Shoutout, also makes marketing a breeze. 

Squarespace offers built-in, user-friendly marketing features and apps that integrate with the builder. But you’re restricted in what you can use. For example, Squarespace only offers email campaigns through Mailchimp. 

WordPress gives users many marketing plugins to choose from — over 54,000, to be exact. Some of the most popular WordPress marketing plugins are Disqus for managing blog comments and Keap for launching email campaigns

The bottom line? Each website builder for businesses scores well when it comes to marketing. If you want easy, built-in options and don’t require much flexibility, Wix or Squarespace will suffice. If you need more freedom and have some technical knowledge, WordPress plugins will meet your criteria. 


Wix vs. Squarespace vs. WordPress: Social Media Integrations

Tweets, likes, and shares will help boost your brand awareness and website traffic and. 

Wix makes it easy for users to integrate social media live feeds and add sharing buttons to website pages. The builder also offers a dashboard specifically for managing and monitoring social media promotions. 

Squarespace gives you similar abilities, but it gives you more options than Wix. You can add more than 25 social media accounts to your site.

WordPress users will have greater flexibility — are you sensing a common theme here? Any social media integrations you need, there’s a plugin for that.  


What about app markets?

If you need a website builder with a sizable app market, you’ll want to strike Squarespace from the list. The platform doesn’t have an app market at all. Both Wix and WordPress do. 

Wix offers more than 200 apps that cover a wide range of categories. The Wix App Market is also easy to navigate. 

WordPress has over 54,000 plugins. But not all plugins are created equally. We recommend installing plugins that regularly update and have customer support options and a large user base just to be on the safe side. 


Wix, Squarespace, and WordPress SEO 

SEO is critical for building a successful business website. Good website SEO enables your posts and pages to display in the search results, driving traffic and conversions. The better your website SEO, the more visibility your brand will have online. 

Both Wix and Squarespace offer basic SEO features and functionality, including:

  • Customizable meta descriptions
  • URLs that update
  • Ability to edit image alt tags

But Wix has a bit of an edge over Squarespace when it comes to SEO. Wix offers best-practice prompts and an SEO specific app you can install. If you don’t have much SEO knowledge, Wix gives you training wheels that’ll help you get started. 


WordPress: Superior SEO

If you have some technical knowledge, WordPress is the ideal website builder to optimize your SEO. Yoast SEO is one of the most effective and popular SEO plugins for WordPress. But if you don’t bring any technical expertise to the table when it comes to SEO, we recommend starting with Wix. The platform will guide you through the basics and offers enough to get you started. 


Customer Support 

We’ll cut to the chase — Wix is the best for customer support, hands down. With Wix, you get access to an in-depth knowledge center, and phone, email, and social media support options. WordPress doesn’t offer any customer support except for a user forum. Squarespace doesn’t even provide that. 


The costs of each website builder for business

Costs will play a major role in your decision. Squarespace and Wix offer different pricing tiers and plans, while WordPress’s price takes on a different structure.  


Wix costs

People often choose Wix because they offer a free plan. But free means no bells and whistles. If you need a lot of bandwidth, eCommerce features, or want to use a specific domain, then you’ll want to upgrade to one of Wix premium plans. They cost as little as $5 per month, to upwards of $35 per month. 


Squarespace Costs

With Squarespace, you can’t take advantage of a free plan. But the company does offer a free 14-day trial period. After the trial ends, you’ll need to upgrade to one of the premium Squarespace plans. The costs of each plan are:

  • Personal — $12 per month
  • Business — $18 per month
  • Basic — $26 per month
  • Advanced — $40 per month

If you want to sell products online, you’ll need to enroll in either the Basic or Advanced plan. 


WordPress Costs

As a self-hosting builder, WordPress’scost structure isn’t as straightforward as Squarespace or Wix. Costs are also more variable depending on the kind of site you need. 

WordPress offers several plans, but you’ll have to pay for web hosting too. On average, web hosting costs about $10 per month, but your mileage may vary. You’ll also have to pay for a website theme, some plugins, and an SSL certificate. 


Wix, WordPress, Squarespace: Best Price for Business Websites

Bottom line, Wix is the most competitive when it comes to price and the value you’ll get for the money. Costs are fixed and predictable, unlike WordPress. Wix also offers a free plan, which you won’t get with Squarespace. 


Best Website Builders for Businesses: Our Takeaways

Wix is one of the most popular website builders available. Over 45,000 people sign up with Wix every day, and it’s no wonder. Wix has democratized website building. You don’t need industry knowledge to get a sleek website up and running quickly. Overall, Wix is very accessible and affordable for beginners looking to break into the online business world. 

For those who value design and aesthetics, you can’t go wrong with Squarespace. There is a range of professional-looking templates to choose from. And you don’t need a lot of technical experience to create and launch a  Squarespace site. 

If you value flexibility and want a customized site that’s an SEO powerhouse, WordPress is best. Although it’s not for everyone, some technical demands come with great flexibility. Tech-savvy users can quickly get the hang of WordPress and build a site that’s entirely within their creative control. 

You can unfasten your seatbelts now. 

If you want a website that’s a marketing powerhouse, contact us today. At inThink, we’ve helped dozens of business owners choose a website builder that’s the best choice for their needs and goals. Fully customized and branded websites will increase your traffic and conversion rates. Let us build your dream website